I've already noted here before about the MobiLuck bluetooth messenger (and eventually a MoSoSo platform), which appears to be one of the worldwide leaders currently, at this section.
Almost a month after the official release of MobiLuck v. 3.0, for Symbian, Java, MS Smartphone and Pocket PC devices, I had a short conversation with their CEO Olivier Chouraki, who confirmed that there are now more than 200,000 registered users worldwide.
This number relates only to recorded downloads, and of course does not include users who received the application through bluetooth Superdistribution. Assuming that most of the users usually send it to at least 2 of their friends, the actual number of users could be very close to 0.5 million.
So who cares about 200k users, just peanuts isn't it?
Definitely not. While most mobile phone platforms are still besieged under the "walled garden" policy, that puts content control exclusively in the hands of the operators, independent application downloads are usually left for the more techy sort of users.
And with a daily rate of 1800 new users (doubled from March) it seems that the buzz for this app among early adopters is on the rise.
To get a foot, however, in the mass market, Mobiluck has joined the Symbian affiliate partners program.
Symbian's partners program is quite a top-class jet to reach awareness from mobile operators and to advance potential business collaboration. In this case, it mostly means pre-loading of the application into devices, 3rd party distribution deals or co-branding (as already done with the upcoming KooMatch service in HK) .
So lets make a quick wrap up about Mobiluck's current road to market penetration:
- Growing rate of independent downloads
- Presence in a major official apps catalogue for operators
- Free viral distribution channel
- Compatibility with all major mobile OS.
On the downside we can say:
- Relatively low awareness from the average user to the concept of bluetooth.
- Mobile operators are still focused on SMS and games, and barely show interest in the value of "presence" that bluetooth communication provides. (That's my impression).
Would the upper 4 arguments overtake the lower 3?
I think that not only they will, but also we can see clear signs of a killer app emerging here.
Why? simply because when the the barriers of awareness and slow integration fade, Mobiluck will already have a profound user base, exclusive experience in the field, and a fair business track. All of which could provide ideal conditions to take bluetooth messaging to its next level.