So the new collaboration deal between Skype and EMI Music Publishing raises again the speculations about the reachable horizons for the "SkypeTunes" store. The new Personalise Skype area would probably be exposed soon.
Phil at Skype Journal has written a great post on the possible avenues for Skype to progress with a compelling music downloads offering to its users, harnessing its unique social and VoIP abilities to introduce an attractive new user experience.
Contemplating also that Skype just can't let this colossal potential to slip aside, I shared my thoughts with Jessie from the Mercury News (thanks again Jessie).
However, it's clear that for now, Skype's moto is ringtones, and I'll follow up shortly how I see the ringtones and ringbacks arena for Skype (I tend to think that ringbacks are more relevant).
SJ also issued a short post later citing Skype's insider that at the moment they are focusing on ringtones, and aren't looking to challenge iTunes. So it's a matter of time, then?
My guess is that yes (and honestly I know nothing about their plans), and the interesting question would be:
- How Skype (by itself or maybe even through the developers community) will eventually decide to shape this essential new music experience, by presenting new "Skype-driven" ways for users to interact, share and get excited with music?
Phil's ideas are right on for that, and I hope I could share some more concepts here soon.