Craze debuts Visual Mobile Search for Music and Video
What if any visual image on a newspaper, print, web, TV ot even a t-shirt could become a clickable banner? Probably a very cool way for mobile content delivery and impulse purchase, but moreover, it could really evolve into a new paradigm for the advertising industry.
On the recent Telecom Israel 2006 we showcased this very cool Visual Mobile Search technology, which was developed by DSPV, and presents great opportunities for mobile music content, but also for mobile marketing.
Here's Tsvi from DSPV showing the technology used with our Sky Interactive Music Portal (video produced by IsraelHighTech.tv):
-> on 3:23 Snoop Dogg hits the screen :)
So it's about a more entertaining user experience (in some situations, like the fashion model selection, clicking an image presents a stronger incentive for the user to take an action), a tool for boosting impulse purchase, and also a great way to save on print ad space. The engine can be also activated through MMS (not just video call) - so the user takes a picture, sends through MMS and retrieves the content.
See also what MocoNews and GomoNews had to say on this exciting service.
We're about to launch this service with our Sky Interactive site, so every artist image on it would be clickable and immediately link the user with downloads. Innovative eh?
(Tags: mobile search, visual search, mobile marketing, advertising, mobile music, sky interactive, innovationcraze digital, dspv)
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