Entrepreneur Snacks: Piper Jaffray's "All Things Internet" report

Something nice I read in Palore CEO blog (Hanan), is the new ultra beefy (425 pages) report from Piper Jaffray about "All Things Internet". Greg Sterling posts the download link for the full report (pdf).

Well, everyone today are writing about trends and best practices in the age of web 2.0 - and this report brings some numbers and evaluations that could be useful not only when you prepare the next investor presentation, but also to get a deeper look at what people are doing in the internet, and what value it has as a media (= if you want to base your startup on advertising - really go read this paper).

Hanan highlights the immense value of Local Search for internet users (2nd most used internet service, after email) - something that even surprised me. Everybody was predicting that Local Search is the most promising sector in vertical search, but 2nd most used service....? wow...this is really how digital revolutions are happening.
People used to work with print Yellow Pages. The internet brings so much more value to local search (reviews, data, display, comparison) - and the disruption happens quickly.

Disclaimer: I'm a small investor in Palore, and past employee.

(Tags: local search, all things internet, web analysis, web2.0)

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