How's this for a 98% rule: By a factor of three, what you do is not nearly as important as how it makes people feel.
Ubereye continues on this notion with another nice example:
That is why I think we keep photos around - not to reminder of us necessarily of the actual rides at Disneyland...we keep photos to remind us how we felt at that moment. Feelings are more powerful.
Well, I assume that to begin with, you definitely ought to have a product that works well and bears value for the user. But the real edge in making this thing known to people and driving buzz marketing will be achieved through its compelling user experience.
|Daft Punk - Face to Face|
|a less known tune, but super chunky vibes|