Google-Jaiku - Adding Personal Tools to Google's Mobile Ecosystem?

Ewan at Blognation just updated me about Google's acquisition of Jaiku (Google blog, Jaiku's note), and i've been immediately contemplating about the meaning it has for Google's play in mobile media.

If Google is heavily building its mobile strategy (an it is, according to their declarations) seems that planning a mobile ecosystem of sticky mobile services, would serve them right.

Similar to their web ecosystem personal services (docs, igoogle, blogspot), the mobile ecosystem (carried by locomotives Jaiku, Zingku and gPhone of course) will drive Google's penetration into mobile media.

This is of course, just another angle apart from the Twitter/Facebook "lifestream play", which could be the primary cause for this acquisition.

Updates: Sam added an Interesting comment from Google about their strategy behind this move, Tris on the battle with Pownce and Twitter, and Marc on Where now for Twitter with interesting point about Nokia coming into this field quickly that what you might think.

(Tags: google, jaiku, mobile ecosystem, mososo, twitter, lifestream)

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