The new version is a major upgrade to the original bluetooth messaging application that first showed on late 2003, and the Mobiluck team have made an amazing work to create this service, which is essentially also a platform for location-based mobile applications.
My big congrats and salute to Olivier, Patrick, Lison, Laurent, Stephane, Tristan, Marc, Thibault, Oualid and everyone who helped to forge the new Mobiluck experience.
What is this experience then?
At simple level - Mobiluck answers the question "Where are my friends now/ What's around me now". it's a location awareness tool. The post gives good examples how Mobiluck elegantly complements our everyday intuitive needs to asses what's on our radar.
In a deeper perspective - Mobiluck is also emerging as a platform to power social mobile applications with location awareness.
Want to build an auction system for securing free parking lots in trafficked cities? You can use Mobiluck. Interested in location-based marketing campaigns with special social features? Mobiluck can easily provide that.
This avenue for social location based apps is simply fascinating, as it adds a new layer of data and meaning to your social experience. I'll try to explain more about the potential of this platform in the next posts.