Gogelmogel

Finally I finished with it....

In the last month I've been working extensively on one of our coming products (quite a cool and never-seen-before digital music release).
It took much longer than I thought to get it done, and in the last weeks it was actually kind of a stone on my neck.

So today I finally got it done, and the relief is fantastic :)

It came out nice and I hope I can shortly blog about it, as it should be in the markets quite soon.

Launching the MMS and Buy Service

So this week we thought we'd make a nice PR about the coming launch of the MMS & Buy service (impulse purchase with any camera phone, based on image recognition).

It's the first time I was sending a PR doc I wrote through the wire services, and it was kinda a trial to see how this works. We had to cut it to 400 words, which wasn't an easy task, but in the end we managed to come with a nice format that kept most of important info.

The results were quite impressive: mentions on USA Today, MarketWatch, The Street, Chicago Tribune, LA Times and other publications.

But probably the most important one is on the ringtonia blog. Thanks Emily for the nice words !

As a blogger, I was always very keen about direct and personal connection with bloggers to inform about new services and products, rather than using traditional PR. However, this was definitely an eye-opening learning experience about using PR wire channels. I know i'm not discovering here anything new though...

We're going to develop this service much more in the coming weeks, and hope to start some nice tease campaigns in the UK to raise awareness. The user behaviour model behind MMS & Buy still needs more investigation , so we hope to get some insights on how users can really use a camera-phone in the real world to instantly fetch information & media they want.

(Tags: mms and buy, mms&buy, camera phone, mobile 2.0, impulse purchase, music 2.0, mobile music, image recognition, craze digital)