Neville Hobson I'm Neville Hobson, a Brit in Amsterdam and a communication practitioner for over 25 years, who has a thing about communication and technology, and shaking the two together.
In the last month I've been working extensively on one of our coming products (quite a cool and never-seen-before digital music release). It took much longer than I thought to get it done, and in the last weeks it was actually kind of a stone on my neck.
So today I finally got it done, and the relief is fantastic :)
It came out nice and I hope I can shortly blog about it, as it should be in the markets quite soon.
We've just revamped our corporate website www.crazedigital.com, and I've been thinking why not having a nice slideshow of our releases, instead of traditional record labels site design.
Turns our Slide.com can be useful not only for personal profiles in MySpace and social networks, but also companies' websites. I blogged about Filmloop in the past, but for this purpose slide had the "flashy" edge that was more fitting. Here's it is:
And I think I'm going to put there even more widgets (like events, youtube playlists) - cause it will also reflect nicely our real orientation to digital lifestyle trends and online culture.
What if any visual image on a newspaper, print, web, TV ot even a t-shirt could become a clickable banner? Probably a very cool way for mobile content delivery and impulse purchase, but moreover, it could really evolve into a new paradigm for the advertising industry.
On the recent Telecom Israel 2006 we showcased this very cool Visual Mobile Search technology, which was developed by DSPV, and presents great opportunities for mobile music content, but also for mobile marketing.
So it's about a more entertaining user experience (in some situations, like the fashion model selection, clicking an image presents a stronger incentive for the user to take an action), a tool for boosting impulse purchase, and also a great way to save on print ad space. The engine can be also activated through MMS (not just video call) - so the user takes a picture, sends through MMS and retrieves the content.
See also what MocoNews and GomoNews had to say on this exciting service.
We're about to launch this service with our Sky Interactive site, so every artist image on it would be clickable and immediately link the user with downloads. Innovative eh?