Well, it's time for some little self propaganda (following the nice post at Ringtonia blog).
We've just released the first chapter in our superb content package for World Cup 2006, starring the very amazing rappers Warren G and Snoop Dogg.
"Snoop Loves Football" - is a wicked mini-series of Videos, Realtones & VideoTones, all are taken from the song "Get U Down", featured on Warren G's fantastic album "In The Mid-Night Hour".
What's the deal?
The 2 clips are what we call "The essential Urban flava of Football". Or the ultimate expression to what's the Soul of Football is about.
The concept is simple: we all love football for its true basic soul. For the essential spirit that touches everyone, no matter where they are in the world, or which team they support. It’s the street game, the “hood” matches, which create that initial spark of excitement we all share.
And we think there are no better than rap honchos Warren G and Snoop Dogg to deliver that feeling with their absolutely smashing lines and beats.
It’s the world’s popular game meets the world’s biggest rappers.
Where to get it?
The package is currently available for licensing (check our www.crazedigital.com for more details), but you can of course get it right away:
Send SMS with “GO SNOOPFOOTBALL” to
UK -> 82772
Germany -> 82008
Ireland -> 57788
International -> +44-7786-203222
Definitely worth checking out!
Some more Manifesto notes
The Craze Digital lads love football, and wanted to create a unique and original , that connects great music with the foundations of the football experience. We're really sought to bring people the feelings and emotions that surround the game. The vibes of excitement that surge while you play, watch, listen or talk about football.
Sure - flags, animations and players wallpapers are the obvious wanted items. But at Craze we are music people - so our aim is to find innovative ways to tie amazing music with the digital world, keeping the music at the centre all the time!
Hey! but it's American Football in the clips, not Soccer!
Honestly, it doesn't matter! here's why:
1. If Snoop sang on Soccer, it would have seem artificial and maybe even a fake. Obviously, the original theme was about American Football. But that's the whole point - it gets the real cool twist when the clip is taken in the context of Soccer / European Football / World Cup. We're in the mashups generation, and young people quickly understand this kind of tweaks and find it has something very unique and rad!
2. The main theme is the street culture and sports. Whether Soccer, American Fooball or anything else, the "feel" we want to put here is the "Soul of the Game" - which Warren G & Snoop brilliantly express.
And guess what - 2 more chapters in our WC 2006 series will be released soon, as the games begin.
What's next??
Coming up are exclusive remixes for 2 massive tunes, both of which relate to the core cultural elements of this amazing event - The Mundial!
I'll post here once they are out, and meanwhile would be happy to hear anyone's views on the "Snoop Loves Football" clips!
oh, a website with previews will be aired very soon :) Working hard on this...
(Tags: world cup 2006, world-cup-2006, warren g, snoop dogg, videotone, video ringtone, mobile video, digital music, craze digital)
