Gogelmogel

Congrats fo Foxytunes

(Update: It's official)

So confirmation and official announcement is still due for later today, but I thought I could rely on Paidcontent post, which confirms that Yahoo has (*most likely*) acquired Foxytunes.

Hard to tell how this item will cross over amidst the Microsoft-Yahoo mambo jumbo, but for everyone who is interested in digital/online music and in music 2.0 in general - this is a significant move.

I wrote in the past how their "post to facebook" feature is the best way to show videos on your facebook profile, and I would even guess that their mail signatures might evolve into a disrupting music promotions and discovery tool.

Congrats to the foxy lads - hard workers and modest people - being a great example on how to build a focused web product, making it 100% viral (no advertising or promotion used) while keeping it unobtrusive and need-oriented.

Their Foxytunes Planet site is also a good example for building a smart UI, utilising all the small nuances of attention design and the "less is more" rule.

Well, this kinda brings me to the next post, which I wanted to write for a long time, about how media players can be very effective for widgets seeding.

(Tags: music2.0, foxytunes, yahoo, music discovery, digital music, israel)

Launching the MMS and Buy Service

So this week we thought we'd make a nice PR about the coming launch of the MMS & Buy service (impulse purchase with any camera phone, based on image recognition).

It's the first time I was sending a PR doc I wrote through the wire services, and it was kinda a trial to see how this works. We had to cut it to 400 words, which wasn't an easy task, but in the end we managed to come with a nice format that kept most of important info.

The results were quite impressive: mentions on USA Today, MarketWatch, The Street, Chicago Tribune, LA Times and other publications.

But probably the most important one is on the ringtonia blog. Thanks Emily for the nice words !

As a blogger, I was always very keen about direct and personal connection with bloggers to inform about new services and products, rather than using traditional PR. However, this was definitely an eye-opening learning experience about using PR wire channels. I know i'm not discovering here anything new though...

We're going to develop this service much more in the coming weeks, and hope to start some nice tease campaigns in the UK to raise awareness. The user behaviour model behind MMS & Buy still needs more investigation , so we hope to get some insights on how users can really use a camera-phone in the real world to instantly fetch information & media they want.

(Tags: mms and buy, mms&buy, camera phone, mobile 2.0, impulse purchase, music 2.0, mobile music, image recognition, craze digital)

Foxytunes signatures coming to Thunderbird

Was cool to read today that the new version of Foxytunes now supports signatures in Thunderbird (along with popular web forum boards).

Personally I find this tiny feature as a brilliant social music tool, which encapsulates the essence of expressing your music listening habits with unobtrusiveness and minimum friction.

For the signature here I had to choose a choon from Adam Freeland's amazing latest Global Underground 32 in Mexico.

(Tags: foxytunes, social music, music signatures, music 2.0, adam freeland)

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Now playing: Andrew Weatherall - Feathers
via FoxyTunes