So this week we thought we'd make a nice PR about the coming launch of the MMS & Buy service (impulse purchase with any camera phone, based on image recognition).
It's the first time I was sending a PR doc I wrote through the wire services, and it was kinda a trial to see how this works. We had to cut it to 400 words, which wasn't an easy task, but in the end we managed to come with a nice format that kept most of important info.
But probably the most important one is on the ringtonia blog. Thanks Emily for the nice words !
As a blogger, I was always very keen about direct and personal connection with bloggers to inform about new services and products, rather than using traditional PR. However, this was definitely an eye-opening learning experience about using PR wire channels. I know i'm not discovering here anything new though...
We're going to develop this service much more in the coming weeks, and hope to start some nice tease campaigns in the UK to raise awareness. The user behaviour model behind MMS & Buy still needs more investigation , so we hope to get some insights on how users can really use a camera-phone in the real world to instantly fetch information & media they want.